Record label concepts
by Mark Forge.

Codemaster and Consultant – Morning Coder

Here are 6 concepts that would be a great choice for a brand name of a record label or music company. One of the requirements was inventing a name for which it’s still possible to register a .COM domain, and for which there are still few search engine results.

In creating the logos I tried to express the gist of the concept using as few elements as possible. Next, I came up with different alternative uses for each one of them.

All information and characters are fictitious. Any similarity with real people is purely coincidental.


SELECT and TUNE, with the common letter T. One can easily read and understand the newly formed neologism.
The mark is built on top of 8 circles, which we have to admit is a solid foundation. The shape of the letter S asks for a counterclockwise rotation, contradicting the rotation of vinyl records. But we, the people of Selectune, are willing to compromise.
The concept can also work well for a streaming platform, a record player, music equipment manufacturer, a DAW or even for Skype rebranding.

Beat Rabbit

The name is built around the consonance of BEAT and RABBIT, also phonetically similar to BEAT,RE-BEAT. We are already familiar with the drumming rabbit symbol, so here we attempt to rebuild him using equalizer sound bars.
Beat Rabbit would be a good choice for a drum machine brand, musical instruments shop, streaming platform, or a Psy-Trance festival… Another idea that would work well with this name is an application that adjusts the music playing speed based on how active the user is.

Orbital Studio

This concept breaks the requirement that the name comes first and the logo second. I had to break it! The idea is simple, the edge of the record is the orbit. In this way we obtain an “elevated” concept. Sounds like a compliment, as if you called some music cosmic. “– The last album of Mr.Vandal? – It’s Cosmic!”
The Orbital.Studio idea will fit any style of electronic music that makes use of delaylays and reveeerbs. Anyway, I see this name also working for a web studio, audio software or travel agency.

Loud Snake

LOUD SNAKE is an oxymoron. Usually the snakes are quiet when moving and loud when fighting. Our snake is always LOUD, which makes this name easy to remember.
Besides being a great choice for a record label, this concept would work well also for an audio cable manufacturer, software for DJ, or a streaming platform.

Endless Sweetness

The intuition tells me that this name will suit both a jazz or R’n’B label, and a chocolate brand or sweet-shop. Alas we know what a beast sugar is…. Think of honey and fruits melting in your mouth when you think of SWEET. I insist!
In the mark we can see them all – the infinity symbol, the confetti and the pretzel.


Bastille, the majestic fortress and the last stronghold of French anti-national struggle still lingering in the minds of many…
We duplicate the letter S and obtain a neologism with an intuitive new meaning. Basstille, the fortress of the bass. Basstille, the record label. Basstille, oh là là.
As an alternative it can be used as a musician’s pseudonym, the name for a loudspeaker maker, or a festival name.